Selenus Brewing Co.

Design a custom craft beer label for a fictitious Ontario brewing company for three different types of beer. The company, name of the beer type of beer and flavour is up to you. Design a logo for the company and 3 labels for the beer. The labels should convey a sense of quality and tradition and be unique. Communicate the brewery's character and attitude and the beer's complexity.

Neck Label

Beer Cap

PROCESS

My first thought when creating this company was Greek Mythology. I have always had a passion for learning and incorporating mythology in my designs and illustrations. So I decided to pick the Greek God Selenus for my company. This god is known for his party side and that would fit in perfectly for a beer company. After the logo I went on to the beer labels, I knew I wanted Medusa, Hercules, and Athena for the starting designs. I wanted the labels to look clean and sleek with the essence of Greek statues. With that in mind, I started drawing out my ideas to get the final design.

TOOLS USED

Abobe Photoshop, Adobe Illustrator & ProCreate

Rough Ideas

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